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Today: Ardan Michael Blum specializes in Corporate Search Engine Optimization Training. He runs A. Blum Localization Services situated in downtown Palo Alto, CA.

Bio / Overview: Ardan Michael was born in Geneva, Switzerland. He received his B.A in Literature from Bennington College.

At Bennington, he discovered photography and a hobby for life.

After college, he returned to his birthplace where he worked for over 22 years for several financial and community-based institutions in Search Engine Optimization.*

At the same time, Ardan Michael established a non-governmental organization called VIVRE AVEC LE 3EME AGE or "Living with the 3rd Age".


This NGO, dedicated to helping senior citizens in Geneva, was to work with HP Europe, Microsoft Switzerland, Logitech, and IBM Switzerland to provide computers and software free of charge to senior citizen social clubs and nursing homes. 


This operation of providing access to the Web was achieved on a large scale across the French speaking part of Switzerland from 1999 to 2012.


Over this time, Ardan Michael trained and taught - free of charge - senior citizens how to use email, access the web and work computer programs.


In this time he learned the "art of communicating" and more importantly, he learned "the art of listening." Out of those two capacities was born a unique website of collected life stories in video, audio and text format which you can visit at


In 2019, Ardan Michael started - a new senior citizen video/interview project for Northern California.



Ardan Michael is a Freemason and was accepted as a member of Rotary International. In Palo Alto, he is a ​Block Preparedness Coordinator.

He has attended and graduated from the Basic Citizens Police Academy, and attends currently the advanced Citizens Police Academy events in Palo Alto.


He is a member of the Palo Alto police chief's advisory committee.

Recently he invited the founder of Facebook to attend a meeting.​

Getting personal:

Ardan Michael holds center-left to center-right views on many topics and is a supporter of organizations that fight the fur trade.

He will actively support the election of Michael Bloomberg and who knows, maybe Hillary Clinton as his running mate!

He has owned and/or been associated with Dachshunds all his life.

He has played the cello for forty-two years with the great fortune to study - for 9 years - with the wonderful Bernard Greenhouse of the Beaux Arts Trio.

He is writing a collection of "Lovely, strange, short semi-poem prose with insight and honesty!" as one reviewer put it. Discover The Tree at Marble Lane.

* Note: This is a partial biography. Ardan Michael's CV is available on request.